Blogging for Online Success
“Blogging is a conversation, not a code.” ~ Mike Butcher
Blogs are a great medium to express yourself, getting involved with an online community, pass of valuable information, teaching newbies, and how-to tutorials.
Types of Blogs can be:
- Academic – A great way to maximize the impact your blog with a blog series. Breaking your blog into parts will help build anticipation for your next post and improves your SEO, if you link to posts the organic way.
- Branding – This type of blogger that has a long term goal of making money from their blogs. Here you will find a targeted blog on a single area of expertise.
- Business – You can be a guest blogger to build massive a massive audience. Here outside experts contribute to your blog which gives you fresh content to your blogs.
- Commentary – Interviews are a great way to take the pressure off of your to create content. You can get a fresh perspective from industry leaders, potential clients, and your satisfied clients.
- Journals – These blogs are usually set in a narrative style. This blogger will post on regular posting schedules.
- Microblogs – Posting of small pieces of content, which can be less time-consuming than regular blogs. An example of this is Twitter.
- Photoblogs – These blogs contain photos and are maintained by photographers.
- Promotional – Bloggers use promotional blogs only for the purpose of selling a new book or to increase awareness of a unique product that their readers will remember.
- Vlogo – These blogs contain videos rather than a written blog. Embed your videos in an article on your own blog, which will really attract a larger audience.
Why Do People Blog
- Sharing a passion and being creative – These bloggers demonstrate an enthusiasm for a variety of blogs subjects. Pinterest is a great place to get visual inspiration and to be creative.
- Enjoyment of writing content – Here you can write to your ideal client. Your audience will find your topics appeal to them and they will be waiting for more.
- Connecting with other people – Be sure to write to a broad audience in which your blogs will appeal to a large audience.
- Sharing your expertise – This is a wonderful way for continuous learning on a certain subject. We all need to keep up with the latest changes in our high-tech world.
Tips for Blogging
- Check around on different websites to see the blog categories to get an idea on what blogs attract your ideal clients.
- After you create your blog be sure to have a person read your blog to get feedback before you post it.
- There are pros and cons to free and paid blog websites. For more information be sure to check my blog, “Attract More Clients with a Blog,” at http://blog.youraceassistant.com/2015/02/attraction-marketing-new-clients/
- Popular blogs help with specific problems that give advice in which it attracts a large audience.
- Images help personalize your blog and will help you be unique and help your business stand out from the crowd.
- Be sure to use certain keywords, used throughout your blog, for browsers to direct specific blogs to your audience.
- Schedule your blog posts during business hours in order to attract a larger audience.
- Be consistent when blogging, like a couple times a week or two times a month.
- Try to have your blogs coincide with events connected to your subject matter.
- Use infographics to help you write a blog when you have writer’s block.
- Repurpose your blogs during the year to attract more possible clients and new followers to your blogs.
Resources:
How to Write a Month of Blog Posts in 1 Day
http://www.blacksburgbelle.com/2011/01/how-to-write-a-month-of-blog-posts-in-1-day/
How to Start a Blog for Your Business
http://proactiveva.com/642/how-to-start-a-blog-for-your-business/
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Cora Belle Marburger, Social Media Virtual Assistant
#CoraOnlyVA; Dallas, TX; https://www.youraceassistant.com/; http://blog.youraceassistant.com/